How to Spend Your SEO/SEM Budget Wisely
Many hotel marketers focus on trying to get the top spot on the search results page – sadly, that’s unlikely to happen because the OTAs and big brands spend hundreds of millions of dollars buying ads and top placements and they devote huge resources to search engine optimization.
Don’t fret. Search engines like Google are all about rewarding the sites that best answer the query in the search bar with a higher ranking on the page, so it’s quite possible for your property to have a prominent position making it likely that the shopper will find you. But the “how” to make this happen is what escapes many hoteliers.
Find out how to Sponsor HSMAI DFW's special events, luncheons or yearly banner.