About Us

The Scoop on the Dallas Fort Worth Metroplex Chapter

The Dallas Fort Worth Chapter was established in 1974 and like everything in Texas, we are BIG… we are BIG on growing Business for Hotels and their Partners.
We are BIG on being THE industry’s leading advocate for intelligent, sustainable hotel revenue growth.


Mission Statement

Through education we are committed to cultivate business at hotels and for their partners through
fueling sales, inspiring marketing and optimizing revenue.


Vision Statement

HSMAI is the industry’s partner and advocate for intelligent, sustainable hotel revenue expansion.
The association helps hotels build their business by providing hotel professionals with the tools, insights
and expertise that fuel sales, inspire marketing and optimize revenues


The Dallas Fort Worth Chapter holds educational meetings every third Thursday of the month. In addition, we offer various networking and fund raising opportunities such as an Annual Bowling Tournament held each spring, the Annual Chinese Auction Fundraiser (traditionally hosted in August), and our Volunteer Recognition event in November.