CREATING MEANINGFUL VALUE
Join HSMAI DFW at our October luncheon at The Highland Dallas, as our speaker Hank Wolpert will demonstrated how the two former seemingly different “hotelier worlds”, those in operations/marketing at the property level and those at the ownership/investor level are coming together more, realizing they are highly dependent on each other.
See how enhancements in property level hotel sales, which translates to improved revenues and profit performance, can make a significant upside difference in the hotel’s business entity/real estate valuation, to the mutual benefit of all. An example of how a hotel is valued for investment purposes will be showcased.
In this age of intense time schedule demands and sales folks being pulled in so many directions, the program will conclude with several simple “KISS” marketing concepts that have always proven to bring the highest and quickest returns. The program should be of “big picture” value to all members, whether in hotel sales or representing industry vendors.
Thursday, October 19, 2017 11:30 AM – 1:30 PM
5300 E. Mockingbird Lane, Dallas, Texas 75206, USA
5330 Restaurant (old Trader Vic’s Space)
Complimentary Valet at Hotel
Members $40 Pre-registration $45 Walk-in
Non-Members $50 Pre-registration $55 Walk-in
Monday, October 16, 2017